Now that Spring has finally arrived in most areas, it makes us want to shake off the doldrums of winter and focus on sprucing things up. This spring-cleaning urge doesn’t have to just apply to our homes but can also be beneficial for our businesses as well. However, spring-cleaning our business may mean something completely different from spring-cleaning for our home. Tackling spring-cleaning tasks for your business focuses on different chores than what you focus on with your home, but the purpose is very similar. It’s the perfect opportunity to spruce up certain areas of your business that may go overlooked and neglected during the rest of the year.
Some tasks that you may want to address include: Website content: Chances are, your business has changed since you first launched your website so taking the time to refresh and weed out any outdated copy is a great task to tackle in the Spring.
Upgrading your email lists: You want to make sure your emails are being read by your clients/customers. By scheduling a time to review which ones have bounced back, gone unopened, etc. you can make sure your messages are going to people who want to hear from you.
Refresh your website: Not only does your content sometimes need changing, your photos, pages, information does as well. Updating your website can showcase different services or features and help drive traffic to sales. Additionally, this is a perfect time to make sure your website is mobile friendly, too!
Updating social media platforms: Spring is a great time to change out your social media platforms and launching new marketing initiatives. By creating new graphics and updating your information, you can make sure potential clients can find you!
These are just a few possible spring-cleaning tasks that you can do you do. To make it even easier, contact TPO to find out how a VA can help you with these tasks!
It’s hard to find any business that comes close to the customer service you receive at Chick-Fil-A. It has long been known that employees respond with “My pleasure” at the end of the order process and tend to go the extra mile in all of their interactions with their customers. What does Chick-Fil-A do that sets them apart?
Well, a few things... The culture of Chick-Fil-A is focused on delivering a positive experience for everyone that visits the restaurant. This approach is reflected in the way the employees handle an order mix-up (with some people stating on Facebook they got a free sandwich when their wrong) to how the restrooms have free mouthwash and diaper changing items.
But Chick-Fil-A’s customer service goes beyond that. In a post on Chick-Fil-A’s website, five secrets were shared that highlight some tips that would benefit any business. They include:
1) Ask about the customer’s day – when someone genuinely asks us about our day, it makes us feel like someone cares. In a world that has increasingly grown impersonal and detached, it is nice for someone to ask and take the time to listen.
2) Use the customer’s name – hearing our name said makes us feel special. It is a source of recognition and it makes us feel like there is a connection between us and the other person.
3) Always acknowledge the customer – greeting a customer helps them not feel invisible. There is nothing worse than walking into a place of business and feel like no one knows – or cares – you are there.
4) Ask for feedback – finding out what needs to be fixed and what is being done right helps the restaurant to be proactive.
5) Smile often – smiling makes you more approachable and also shows you like helping your customers.
How can these tips translate to your business? It all goes back to putting your customer first and realizing there is more than just the service or product you offer. It is about connecting with the customer and letting them know you appreciate their business and will go that extra mile to make sure they are happy. If you are needing someone to help with the customer service end of your business, reach out to me so we can discuss how TPO can provide virtual customer service management for your business.